Digital Marketing Specialist
Employment Type:
Full timeShift:
Day ShiftDescription:
Highlights:
Full timeremote position- Michigan based.
A great opportunityto learn and perform technical tasks such as websitecontentbuilding, UX/UI optimization, analytics reportingand digital growth initiatives.
Position purpose:
This role manages and executes digital content development and digital marketinginitiatives that support an organization's overall marketing strategyand growth goals. Responsibilities include building and maintainingwebsite content, enhancing user experience, overseeing digital tools and channels such as CMSsystems, ,landing pages, and SEO/SEM. The position handleswebsite content and data implementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content management and growth strategies across web platforms to improve digital engagement and effectiveness.
Minimum qualifications:
2-3 years of experience implementing website content and tacticsusing a consistent brand voice.
Bachelor’s degree inDigital Marketing,,User Experience (UX),Digital Media, WebDevelopment/Design, Business Administration, Information Technologyor a relatedfield.
Experience with web content management platforms, writing and editing for the web, web layout/usabilityand site management.
Technical understanding and ability to learn new tools and technology quickly.
Advanced proficiencyand proven success with a variety of digital marketing tools: CMS, web content management platforms, writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and site management. Experience with tools such as Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4 and BrightEdge is preferred.
Ability to develop website content and digital marketing strategies, settactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth.
Ability to report strategy outcomes using web analytics tools such as Google Analytics and others, translating data into actionable insights and optimization opportunities..
Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation.
Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self-motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed.
What the Digital Marketing Specialist will do:
Build, publish, and maintainwebsite content, reviewa metrics plan to track content success and user engagement. Implement SEO and data governance initiatives.
Ensure accurate, timely, and user-focused content across websites and all digital marketing platforms for the region.
Manage and enhance web content, accessibilityand usability while designing basic web graphics, manipulating images, and integrating digital content, including images and videos, across multiple media platforms.
Develop analytics reports and dashboards to monitorwebsite performance, user behavior, content effectivenessand digital growth opportunities.
Work cooperatively with key team members, clients, and vendors to satisfy content needs.
Maintain a consistent look and feel throughout all digital marketing properties. Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms.
Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals.
Keep current with best practices, recommended rules of engagementand innovative use of digital marketing tools.
Our Commitment
Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.