Senior Marketing Manager, Industry – APAC

The opportunity

This role sits at the intersection of global Industry product strategy, APAC business needs, and local market execution. As Unity’s dedicated Industry marketer in APAC, you will own the go-to-market for Unity’s Industry verticals - Automotive, Manufacturing, AEC, and Digital Twins - across Japan, Korea, and APAC.

Short-term (first 60-90 days): establish key partnerships with APAC Industry Sales/BD, integrate into HQ PMM/CMM planning, and land the first Japan-Korea Industry campaign. Long-term: build APAC’s Industry marketing capability as a strategic function - driving pipeline growth and amplifying local customer success stories globally.

The successful hire will work directly with Unity’s global product leadership, APAC business teams, and country marketers across Japan, Korea, and APAC.

What you’ll be doing

• Own APAC Industry campaign strategy and execution end-to-end - from messaging and channel planning through performance reporting - in active partnership with global PMM and CMM teams.
• Build structured, ongoing partnerships with APAC Industry Sales and Business Development in Japan, Korea, and across APAC, translating pipeline needs into marketing campaigns, events, and content programs.
• Lead and co-lead field events (U-Day Industry, vertical seminars, executive roundtables) in Japan, Korea, and across APAC; contribute Industry depth to anchor events (Unite Tokyo, Unite Seoul).
• Activate global Industry content meaningfully across APAC markets and develop local customer success stories (Japan, Korea, and across APAC) for amplification on the global stage.
• Serve as APAC’s Industry marketing authority - bringing regional intelligence into HQ planning cycles and enabling country field teams with campaign assets and expertise.

What we’re looking for

• 7+ years in B2B enterprise, field, or GTM marketing within tech/SaaS, with a track record of campaigns that drive measurable pipeline impact.
• Language requirement - one of the following profiles: - Korean at native level, Japanese at business level (JLPT N1, or 3+ years working in Japan, or equivalent), and English at professional working proficiency; or - Japanese at native level, Korean at business level (TOPIK Level 5 or above, or 3+ years working in Korea, or equivalent), and English at professional working proficiency. - In either case, you must be able to conduct customer and executive-level conversations directly in Japanese and Korean, and work with global HQ in English.
• Proven ownership of integrated B2B marketing campaigns across multiple markets and channels.
• Demonstrated ability to build trusted, structured partnerships with Sales and Business Development teams.
• Based in, and authorized to work in, either South Korea or Japan. You might also have (optional)

• Working knowledge of Industrial B2B verticals: Automotive, Manufacturing, AEC, or Digital Twins.
• Experience marketing 3D visualization, simulation, CAD, PLM, or real-time 3D technology solutions.
• Prior APAC-wide marketing role balancing global HQ alignment and local country execution.
• Multilingual content production experience with external agencies (Japanese, Korean, English).
• Strong presentation and storytelling skills for events, webinars, and executive briefings.
• Passion for industrial digital transformation and real-time 3D technology.

Additional information

• This role may be based in Seoul or in Tokyo.
• Work authorization for the country of hire is required; visa sponsorship may be considered on a case-by-case basis.
• Relocation support is not available for this position.

Annual Salary Range: 89,343,600 KRW - 134,015,400 KRW

Zone A: ¥10,453,000 - ¥15,679,400 JPY gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D - closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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