Account Based Marketing Manager
Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Sep 1, 2026. Virtualitics scores B on the Alion truth index.
Our team is excited to find our next Account Based Marketing Manager to join the company.
What you will be doing:
Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs).
Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle.
Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod.
Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification.
Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders.
Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations.
Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.
What we are looking for:
5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
Demonstrated experience building and running multi-channel ABM programs against named account lists.
Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
Willingness to travel to industry conferences and events [up to 25%].
Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.
What are our preferred requirements:
Prior experience at a company serving defense, national security, or critical infrastructure customers.Experience marketing to or within Federal Systems Integrators (FSIs).
Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms.
Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
Must provide one writing sample during interview process
Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred.
What are some valued skills:
Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations.
A data-driven approach to measuring ABM program impact on pipeline and revenue.
Comfort operating independently in a remote, fast-moving environment.
Fluency in the operational and mission context of defense and national security customers.