Performance Marketing Manager

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Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

• Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
• Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
• Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
• Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
• Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
• Implement and maintain accurate marketing and conversion tracking through Google Tag Manager.
• Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.
• Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
• Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results.
• Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
• Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
• Monitor campaign performance regularly and proactively identify underperforming areas.
• Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
• Translate analytics into clear recommendations for marketing and business stakeholders.
• Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
• Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
• Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

• 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role.
• Strong hands-on experience with Data Analytics and performance marketing.
• Proven ability to manage and optimise e-commerce ROAS and performance metrics.
• Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.
• Hands-on experience with Shopify and e-commerce analytics.
• Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking.
• Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
• Experience developing performance-focused Creative Strategy and collaborating with creative teams.
• Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
• Strong understanding of paid media platforms and digital acquisition strategies.
• Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
• Strong communication and stakeholder-management skills.
• Highly detail-oriented, commercially aware, and focused on measurable outcomes.
• Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.