Demand Generation Manager

Join Zero Gravity, an innovative EdTech company dedicated to providing equal opportunities for students from low-opportunity backgrounds. As a Demand Generation Manager, you will be responsible for building and executing the demand engine for our AI Learning Platform, Zero Gravity Tutor. You will have the opportunity to make a significant impact on the education sector and help shape the future of learning.

Missions

• Own the demand engine for Zero Gravity Tutor end to end: help set the strategy, run the channels and campaigns, and own the outcome as we take the product to schools.
• Build and run the account-based campaigns that move teachers and leaders from first touch to sign-up, and freemium sign-ups to paid, watching activation and conversion.
• Diagnose the funnel and forecast it: find where sign-ups, MQLs and pipeline leak, propose and test fixes, set clear metrics on every campaign, and keep a data-backed view of where we stand.

Profil recherché

• You have built a marketing engine from close to zero before, as the first or one of the first marketers, rather than running one someone else built.

• You default to solving problems using AI; agentic workflows and analysis.

• A track record of driving MQLs and pipeline through a mix of events, ABM, digital marketing and multi-channel campaigns

• Hands-on across email, marketing automation and drip campaigns, and comfortable building nurture sequences that move people from first touch to closed won

• You own direction, not just execution: you balance the day-to-day campaigns with the strategy that builds the funnel over the year, diagnose where the funnel breaks, and would rather ship, measure and improve than wait for the perfect plan

• Specific, not generic: you can explain why a campaign works, who it is for and what you would do if it fails, using real examples from your own work

• Passionate about impact: you care about outcomes, not outputs, and you want the work you do to genuinely change life chances

Nice to have

• Experience working with schools, multi-academy trusts, or the wider education sector

• Familiarity with UK education: how schools buy and adopt software, and the rhythm of the school year

• Experience taking a go-to-market motion from early traction to scale

• Have worked in a company at the 20-50 person stage, where everyone does more than their job title suggests

• PR or earned-media experience, or the appetite to build our share of voice through press and thought leadership