Consumer goods investors backing startups in India
22 investors hold two or more consumer goods startups in India each, 56 portfolio startups in all. The most active here are Fireside Ventures (11), Peak XV Partners (7) and Sharrp Ventures (7). 4 of them are accelerators.
Investors backing startups in India
| Investor | Startups here | Portfolio rounds, 12 mo | Latest activity |
|---|---|---|---|
 Fireside VenturesVenture capital · India · Pilgrim, Traya, Mamaearth | 11 | 11 | Oct 2026 |
 Peak XV PartnersVenture capital · India · Nuawoman, Purplle, Mamaearth | 7 | 29 | Oct 2026 |
 Sharrp VenturesVenture capital · India · Purplle, Nykaa, MCaffeine | 7 | 2 | Feb 2026 |
 IIMA VenturesAccelerator · India · Phool, Zouk, Heelium | 6 | 12 | Oct 2026 |
 AccelVenture capital · United States · Myntra, HomeLane, Innovist | 4 | 87 | Nov 2026 |
 Premji InvestPrivate equity · India · Lenskart, Myntra, Purplle | 4 | 12 | Oct 2026 |
 India QuotientVenture capital · India · Miko, GIVA, Houseofindya | 4 | 6 | Oct 2026 |
| SSauce VCVenture capital · Super Tails, Innovist, BabyOrgano | 4 | 2 | Jun 2026 |
 SOSVAccelerator · United States · Kreate, Try&Buy Fashion, Styched | 3 | 37 | Nov 2026 |
 Better CapitalVenture capital · ARAMYA, IPF, Adorzy | 3 | 14 | Oct 2026 |
 Chiratae VenturesVenture capital · India · Lenskart, Miko, Aura Smart | 3 | 6 | Aug 2026 |
 Elevation CapitalVenture capital · India · Comet, Houseofindya, Man Matters | 3 | 5 | Jun 2026 |
 Titan CapitalVenture capital · India · Mamaearth, GIVA, Zouk | 3 | 3 | Jun 2026 |
 Social AlphaAccelerator · India · Phool, Bare Necessities, Padcare Labs | 3 | 1 | Mar 2026 |
 Y CombinatorAccelerator · United States · Clinikally, CashBook | 2 | 259 | Oct 2026 |
 Eight RoadsVenture capital · United Kingdom · OZiva, Specsmakers | 2 | 9 | Oct 2026 |
 RTP GlobalVenture capital · United Kingdom · OZi, Tuco Kids | 2 | 8 | Oct 2026 |
 Kalaari CapitalVenture capital · India · Myntra, kindlife | 2 | 3 | Feb 2026 |
 Steadview CapitalVenture capital · Hong Kong · Lenskart, Nykaa | 2 | 2 | Sep 2026 |
| LLvxventuresVenture capital · MCaffeine, GIVA | 2 | 1 | Oct 2026 |
 GruhasVenture capital · India · Rotoris Watches, The Mainstreet Marketplace | 2 | 1 | Jun 2026 |
 Kedaara CapitalPrivate equity · India · Lenskart, Purplle | 2 | – | – |
The most backed startups in India
Purplle
Mamaearth
Lenskart
GIVA
Myntra
Zouk
ARAMYA
Innovist
Houseofindya
Miko
Tuco Kids
Super Tails
Phool
Nykaa
MCaffeineMore on startups in India
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Tell us about your startup once: Alion matches it to the investors that back companies like it and tells you when a fund starts backing startups in India.
Questions
Who invests in consumer goods startups in India?
22 investors hold two or more consumer goods startups in India each, 56 portfolio startups in all. The most active here are Fireside Ventures (11), Peak XV Partners (7) and Sharrp Ventures (7). 4 of them are accelerators.
How is this list built?
From what each investor holds: the portfolio page it publishes, the Y Combinator directory and the announced rounds that name it. An investor counts for India when at least two of its portfolio companies are based there; the list is rebuilt every night from 2,418 portfolios.