Ada
ada.cx
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Overview
Ada is a Toronto company founded in 2016 that automates customer service conversations for large consumer brands. Its platform resolves support requests across chat, email and voice using large language models grounded in a company's own knowledge and systems, and it reports resolution rates rather than deflection alone. Customers include telecoms, fintechs and marketplaces that handle high volumes of routine enquiries.
News
Ada: Architecting fanatical CX loops that power AI agents
Founders Mike Murchison and David Hariri spent months as customer service agents working support desks before writing a single line of code.
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Ada Study Finds Consumers Prefer "Always-On" AI Customer Service, But Only When It Can Successfully Resolve Their Issue
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Malaysia Airlines Selects Ada's Agentic Customer Service Platform to Power Improved Travel Experiences
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Ada Revenue 2024: $70.6M Est. ARR, $1.2B Valuation
Ada 2024 estimated revenue: $70.6M ARR (up from $57.9M in 2023). Valuation: $1.2B. Total funding: $192.2M across 4 rounds. HQ: Canada Updated Nov 28, 2025.
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