Adelaide Metrics
Professional Services · Digital Media
$4.6Mtotal raised · 2 rounds on record
$1.2Mlatest round · Venture round · Jul 2024 · 2 yr ago
1backers · Human Ventures
10+team · employees, estimated range
Overview
Adelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.
Funding and backers
Total raised
$4.6M
2 rounds on record
Latest round
$1.2M
Venture round · Jul 2024 · 2 yr ago
Team
11-50
employees, estimated range
Backers
1
Human Ventures
The money's age
Long since its last round
27 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jul 18, 2024
Raised a round Venture round $1.2M · SEC Form D
Jun 28, 2022
Raised a round Venture round $3.4M · SEC Form D
2020
Founded
Tractionpublic signals, read monthly
Web presence
top 0.07%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Jul 2024 | $1.2M | — | SEC Form D |
| Venture round | Jun 2022 | $3.4M | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Adelaide Metrics Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Marc GuldimannExecutive Officer, DirectorSEC Form D
Diane deCordovaExecutive Officer, DirectorSEC Form D
Tony TalalExecutive OfficerSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
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Visa sponsorship
2 ▼ 33%
H-1B filings in 12 months
$138k
Median offered salary
0
Open roles in United States
Who they sponsor
Operations research analysts
2
In the register as ADELAIDE METRICS, INC., New York, NY
Other sponsors in the same field
SmartNews 
Common Sense Media
Kforce 
ByteDance
Alert me
US Department of Labor · latest filing Jul 25, 2025 · Visa details by country
People
Marc Guldimann
Executive Officer, Director
Diane deCordova
Executive Officer, Director
Tony Talal
Executive Officer
Joe Marchese
Director
Harmon Lyons
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Human VenturesVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
How to Use Media Quality Metrics to Change Your Upfront Conversations
This article tells buyers how to apply media-quality metrics in this year
Read more
Report
WARC Marketing Effectiveness
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
Read more
Report
Attention Tracking Partners: What Marketers Need to Know
Advertisers must pay attention to how vendors' strategies differ.
Read more
Report
Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
New York
United States
HQ
Adelaide Metrics Inc.
10-50 est. staff
228 Park Ave S, PMB 29029, New York, 10003-1502