HubSpot
Customer Support & Help Desk Software · Sales Enablement

HubSpot tech stack

HubSpot builds mostly with SQL, Go, Java. Its stack also includes Looker, Tableau, Snowflake, ElasticSearch. Claude is named in 7 of the 20 job postings HubSpot published in the last 12 months (35%). Counted by Alion from the job postings of HubSpot, updated Nov 10, 2026.

Source: Alion Coverage: the company's job postings of the last 12 months Nov 10, 2026
Technologies in use
36
Postings analysed
20
Open now
14
Modernity
85 /100
New in 6 months
8

What programming languages does HubSpot use?

SQL is named in 20% of job postings at HubSpot, followed by Go (15%), Java (5%).

SQL 4 20% required in 100% · 3 open now · since Sep 2026
Go 3 15% required in 33% · 1 open now · since Jul 2026
Java 1 5% optional · 1 open now · since Oct 2026

What frameworks and libraries does HubSpot use?

Hadoop is named in 5% of job postings at HubSpot.

Hadoop 1 5% optional · 1 open now · since Oct 2026

What databases does HubSpot use?

Snowflake is named in 5% of job postings at HubSpot, followed by ElasticSearch (5%), HBase (5%), MySQL (5%).

Snowflake 1 5% required in 100% · since Nov 2026
ElasticSearch 1 5% optional · 1 open now · since Oct 2026
HBase 1 5% optional · 1 open now · since Oct 2026
MySQL 1 5% optional · 1 open now · since Oct 2026
Redis 1 5% optional · 1 open now · since Oct 2026

What cloud and platforms does HubSpot use?

Looker is named in 25% of job postings at HubSpot, followed by Tableau (15%), AWS (15%), Azure (10%).

Looker 5 25% required in 100% · 4 open now · since Sep 2026
Tableau 3 15% required in 100% · 2 open now · since Sep 2026
AWS 3 15% optional · 1 open now · since Jul 2026
Azure 2 10% optional · since Jul 2026
GCP 2 10% optional · since Jul 2026
GitHub 1 5% required in 100% · since Jul 2026
PagerDuty 1 5% required in 100% · since Jul 2026
Power BI 1 5% required in 100% · since Nov 2026
Show all (11)
Runway1
Apache Kafka1
Kubernetes1

What developer tools does HubSpot use?

Canva is named in 5% of job postings at HubSpot, followed by Copilot (5%), Rest API (5%), ZooKeeper (5%).

Canva 1 5% required in 100% · 1 open now · since Oct 2026
Copilot 1 5% required in 100% · since Jul 2026
Rest API 1 5% optional · 1 open now · since Oct 2026
ZooKeeper 1 5% optional · 1 open now · since Oct 2026

What AI and ML technologies does HubSpot use?

Claude is named in 35% of job postings at HubSpot, followed by LLM (20%), ChatGPT (15%), Gemini (5%).

Claude 7 35% required in 86% · 4 open now · since Jun 2026
LLM 4 20% required in 75% · 4 open now · since Sep 2026
ChatGPT 3 15% required in 67% · 2 open now · since Jul 2026
Gemini 1 5% required in 100% · 1 open now · since Sep 2026

Which engineering practices does HubSpot ask for?

Machine Learning is named in 15% of job postings at HubSpot, followed by AI Agents (10%), Platform Engineering (10%), Agentic Workflows (5%).

Machine Learning 3 15% required in 100% · 3 open now · since Sep 2026
AI Agents 2 10% required in 100% · 2 open now · since Sep 2026
Platform Engineering 2 10% required in 100% · since Jul 2026
Agentic Workflows 1 5% required in 100% · 1 open now · since Sep 2026
EU AI Act 1 5% required in 100% · 1 open now · since Nov 2026
Fine-tuning 1 5% required in 100% · 1 open now · since Sep 2026
ISO 42001 1 5% required in 100% · 1 open now · since Nov 2026
NIST AI RMF 1 5% required in 100% · 1 open now · since Nov 2026

What does each HubSpot team work with?

The technologies each team's postings require most often, with the number of postings that require them.

Analytics

3 postings
Looker2
SQL2
Tableau2

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How is the HubSpot stack changing?

Read from the dates of the postings themselves: a technology is new when the first posting that names it appeared in the last six months, rising or falling when its share of postings moved between the last two quarters.

First appeared
LLMSep 2026
Machine LearningSep 2026
AI AgentsSep 2026
LookerSep 2026
SQLSep 2026
TableauSep 2026
GoJul 2026
AWSJul 2026

How modern is the HubSpot stack?

Cutting-edge AI adopter 85/100

HubSpot scores 85 out of 100 (Cutting-edge). The score averages how current each technology in the stack is and adds weight for AI adoption. AI technologies in the stack: 4; legacy ones: 0.

How common is the HubSpot stack in its industry?

Share of the 823 companies in the same industries, whose stack Alion knows, that use each technology.

Claude32%
Looker11%
LLM33%
SQL45%
AWS39%
ChatGPT19%
Go15%
Tableau12%
Azure24%
GCP25%

Questions about the HubSpot tech stack

What programming languages does HubSpot use?

The languages named in HubSpot job postings are SQL (20%), Go (15%), Java (5%), as a share of the 20 postings of the last 12 months.

Does HubSpot use Looker?

Yes. Looker is named in 5 of 20 job postings (25%) and required in 5 of them.

What cloud and platforms does HubSpot use?

The cloud and platforms named in HubSpot job postings are Looker (5), Tableau (3), AWS (3) (postings in brackets).

What skills do you need for a Analytics job at HubSpot?

Analytics postings at HubSpot most often require Looker (2), SQL (2), Tableau (2), out of 3 postings in the last 12 months.

Is the HubSpot tech stack changing?

Yes. LLM, Machine Learning, AI Agents, Looker first appeared in HubSpot job postings in the last six months.

How modern is the HubSpot tech stack?

HubSpot scores 85 out of 100 (Cutting-edge). The score averages how current each technology in the stack is and adds weight for AI adoption. AI technologies in the stack: 4; legacy ones: 0.

How does Alion know the HubSpot tech stack?

Alion reads every job posting HubSpot publishes and tags the technologies each one names. The figures on this page count the 20 postings of the last 12 months and were updated on Nov 10, 2026.

Method and citation

Alion reads every job posting the company publishes and tags the technologies each one names. Shares count the postings of the last 12 months, open and closed; the company's own products are counted apart. How we count

Alion, "HubSpot tech stack: 36 technologies from 20 job postings", as of Nov 10, 2026. https://alion.io/company/hubspot/technologies

Licence: CC BY-SA 4.0JSON