Salesforce Marketing Cloud Developer

The Marketing Technology Operations Specialist will support the Marketing organisation by administering, monitoring, and optimising the marketing technology platforms and operational workflows that enable campaign execution, lead management, routing, data movement, and stakeholder support. This role is primarily responsible for the hands-on platform operations layer, including system configuration support, sync queue monitoring, lead flow and routing checks, feature/function updates, QA, troubleshooting, documentation, and day-to-day operational support across the marketing technology stack.

This role will help ensure core marketing platforms and connected processes remain stable, current, and usable as Marketing Operations supports a more complex GTM environment. The role is not intended to be a strategic platform owner or a pure developer role; instead, it is focused on reliable execution, platform administration, operational monitoring, issue resolution, and continuous improvement across the systems and workflows that Marketing relies on every day.

This role will operate within a broader U. S. -led Marketing Technology and Operations team structure, partnering closely with team leadership, platform owners, Demand Centre, Integrated Data and Analytics, Web Operations, RevOps, IT, and business stakeholders to support defined platform needs, troubleshoot issues, maintain operational controls, and keep marketing workflows moving efficiently.

Responsibilities:

• Develop custom software solutions to design, code, and enhance components across systems or applications.
• Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
• Administer and support day-to-day marketing technology operations across core platforms such as Salesforce, Pardot/Marketing Cloud, Integrate, 6sense, Qualified/PiperX, Sendoso, RingLead, Salesloft, and related marketing systems.
• Monitor sync queues, data movement, platform errors, integration issues, failed jobs, lead flow exceptions, routing issues, and other operational health indicators across connected systems.
• Support lead routing, assignment rules, campaign member processes, lifecycle workflows, form processing, list upload controls, and other operational processes that affect handoffs across Marketing, Sales, and SDR/ISR teams.
• Configure and maintain platform features, fields, rules, workflows, user settings, queues, alerts, forms, integrations, and operational settings based on approved business requirements.
• Partner with U. S. -based team leadership and platform owners to test new functionality, support releases, validate changes, and ensure updates do not break existing marketing workflows.
• Triage, troubleshoot, and resolve marketing technology support requests, escalating to IT, vendors, or senior platform owners when issues require deeper technical intervention.
• Conduct QA and regression testing for platform updates, routing changes, automation changes, campaign workflows, and new feature/function releases.
• Maintain documentation for platform processes, routing logic, sync queue monitoring, issue resolution steps, release notes, configuration changes, and operational dependencies.
• Support platform audits and hygiene activities, including user access reviews, field usage reviews, process clean-up, inactive asset review, and retirement of outdated workflows or configurations.
• Identify recurring manual tasks or support issues that could be simplified, automated, documented, or escalated for AI-enabled workflow improvements.

Requirements:

• Must have skills: Salesforce Marketing Cloud, Market Intelligence, Pardot, On24 Martech, Lead Routing, Troubleshooting.
• Hands-on experience administering or supporting marketing technology platforms, marketing automation systems, CRM workflows, or connected GTM systems.
• Experience with Salesforce, Pardot, ON24 Martech Marketing Cloud Account Engagement or similar marketing automation platforms is strongly preferred.
• Familiarity with platforms such as 6sense, Qualified, Conversica, Sendoso, RingLead, Salesloft, ZoomInfo, or similar martech and sales technology tools is preferred.
• Strong understanding of lead management, lead routing, campaign operations, forms, list processes, campaign member workflows, and CRM/marketing automation dependencies.
• Experience monitoring sync queues, troubleshooting integration issues, validating data movement, and resolving operational platform errors.
• Ability to configure platform settings, support feature/function updates, test changes, and document operational processes clearly.
• Strong QA mindset with experience testing workflows, routing rules, platform changes, and business process impacts before and after release.
• Working knowledge of data quality, field mapping, campaign hierarchy, lifecycle stages, and reporting dependencies is preferred.
• Ability to partner effectively with technical teams, business stakeholders, vendors, and platform owners in a global team environment.
• Experience using AI-enabled tools, copilots, or automation to improve documentation, troubleshooting, QA, ticket resolution, or operational productivity.
• Strong attention to detail, operational discipline, problem-solving ability, and comfort managing recurring platform support activities.

Ideal Candidate Profile:

• The ideal candidate is a hands-on marketing technology operations professional who understands how connected platforms support campaign execution, lead flow, routing, automation, and reporting.
• This person should be comfortable working directly in systems, monitoring operational health, troubleshooting issues, documenting processes, and supporting platform changes with strong QA and attention to detail.

Success Measures:

• Core marketing platforms and operational workflows remain stable, monitored, and well-supported.
• Sync queues, lead flows, routing processes, and platform exceptions are identified and addressed in a timely manner.
• Platform feature/function updates are tested, documented, and implemented without disrupting business-critical marketing workflows.
• Marketing technology support requests are triaged, resolved, documented, and escalated appropriately when needed.
• Operational documentation, configuration notes, and troubleshooting guides are maintained and usable by the broader team.
• Recurring manual tasks and support issues are identified for process improvement, automation, or AI-enabled workflow support.

Skills

developer, Salesforce Marketing Cloud, Marketing Cloud, Pardot, Salesforce, SFMC