Unified Loyalty Program Manager

About the Role

Blibli is transforming into a future-ready digital ecosystem where meaningful customer relationships drive long-term growth. Our Loyalty team plays a key role in creating rewarding experiences that increase customer engagement, retention, and lifetime value.

As a Loyalty Manager, you will lead the strategy, performance, and continuous evolution of our loyalty program. You'll develop compelling member propositions, build strategic partnerships, and collaborate across Product, CRM, Commercial, and Data teams to deliver engaging customer experiences that strengthen loyalty and business growth.

What You'll Do

• Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
• Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.
• Build and manage strategic partnerships to expand loyalty rewards and member benefits.
• Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams to enhance loyalty experiences.
• Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
• Coach and develop team members while fostering a customer-centric and continuous improvement culture.

What You'll Bring to the Team

• Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.
• Minimum 5 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.
• Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.
• Strong analytical skills with the ability to translate customer and business data into strategic initiatives.
• Proven experience in stakeholder management, project management, and business case development.
• Strong commercial acumen, presentation, and communication skills.
• Proficiency in Excel and PowerPoint; experience with SQL, Tableau, Power BI, or AI tools is a plus.

Why You'll Love Working Here

Great loyalty programs create lasting customer relationships. At Blibli, you'll have the opportunity to shape how millions of customers engage with our ecosystem, build innovative loyalty experiences, and drive meaningful business impact. Join us as we continue growth - transforming together.