Product & Brand Specialist Castrol – Industrial (Senior Manager Level)
Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving onroads and racetracks, air, sea, and space for over 125 years.
Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.
Job description
About the team
Lead the country marketing to support the delivery of volume, turnover, gross margin and market share target in assigned space. This role helps in managing the product portfolio and leading the execution of strategic Global offers/programmes in market.
Key Tasks
- Lead the Industrial Power brand marketing planning in-country and lead country activation of all agreed marketing activities
- Lead all product portfolio innovation from development to landing to the market, healthy life cycle management (Phase In & Out) and new product launch assets & toolkit development & activation plan to deliver overall Industrial portfolio strategy and business objective
- Lead Pricing related initiatives implementation including any pricing change e.g. pricing increase, pricing monitoring and pricing waterfall file.
- Accountable for executing new offers and major strategic brand campaigns in market
- Agree market implementation plans for new offers with global Industrial marketing stakeholders and the PU marketing team
- Work closely with the country and PU marketing and sales teams to design the right mix of activation activity within the marketing plan
- Work with agencies to plan activation
- Manage internal relationships within the wider Castrol marketing functions to enable successful implementation of offers. Look for synergies in Industrial activity across the PU
- Monitor success against KPIs to and ROI ensure marketing effectiveness and cost efficiency
- Ensure safe on-the-ground activation
Experience Required
- Demonstrated experience in product and/or channel marketing, particularly in B2B (>5 years)
- Strong marketing planning and project management skills - demonstrated through a history of successful execution
- Ability to successfully build enduring and productive relationships and work with cross functional teams
- Ability to generate and apply customer and consumer insights to drive business outcomes.
- Experience managing innovation, product development, and stage-gate processes.
Privacy
The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact [email protected].
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.