(2) Associate Vice-President, Content Marketing

Assist in digital engagement through strategic content creation, managing Imprint's online presence across multiple platforms and supporting overall marketing initiatives.

Responsibilities & Expectations

• Assist the Co-Vice-Presidents, Content Marketing, in filming, editing, and creating content for Imprint's social media, including captions, and managing Imprint's presence on Instagram, LinkedIn, TikTok, etc.
• Collaborate with the Brand & Experience portfolio to support the marketing timeline and help execute plans for contests and giveaways
• Stay up to date with online trends and generate fresh content ideas
• Design engaging graphics to promote pre-conference events, the conference, and the case competition
• Show proactiveness in completing tasks assigned by the Co-Vice-Presidents
• Attend mandatory scheduled meetings

Qualifications

• Knowledge of social media marketing and marketing trends
• Understanding of the implementation of a cohesive marketing strategy
• Strong interpersonal communication skills and creativity
• Skills in graphic design and Adobe Creative Suite considered an asset
• Previous experience working in a team is an asset

Learning Outcomes

• Practical experience in social media strategy and content creation
• Proficiency in graphic design and video editing tools
• Ability to follow instructions and guidelines
• Opportunity to grow a marketing portfolio across multiple platforms

Time Commitment

• 3 to 5 hours per week with additional time around events
• Must not be on exchange/away for co-op during the 2026/2027 academic year