Lifecycle Marketing Lead

Eldorado.gg is a leading marketplace for in-game items, accounts, and services, founded in 2018. Built by a team of 200+ professionals who care about speed, security and user experience. We support 400+ games such as Roblox, League of Legends and Fortnite, attracting more than 10 million monthly visits and reaching a global audience every day. We value bold ideas, move fast and continuously push the boundaries of digital trading. Join us and be part of a team where your work makes a real impact!

We’re growing and looking for a Lifecycle Marketing Lead to join our Marketing team. Historically, CRM has been an untapped growth channel at Eldorado.gg. Now that we’ve proven the incremental value of email marketing, we’re ready to invest further and build our CRM function from the ground up globally.

This is a hands-on and strategic role where you’ll own our CRM strategy, tooling and performance, starting with email and expanding into other channels such as SMS and WhatsApp where relevant. You’ll initially be our dedicated CRM expert, with the opportunity to build a team as the function and its business impact grow.

POSITION BREAKDOWN

• Own CRM strategy, execution and commercial impact across our global markets

• Build RFM segmentation and automated lifecycle programs for our 10M+ registered user base, continuously experimenting to improve performance;

• Develop a measurement framework that proves incremental business value beyond open and click rates;

• Own deliverability, list health and compliance with GDPR and other relevant local privacy regulations;

• Manage CRM vendor relationships, including tool selection, contract negotiations and exploring new solutions, including AI-powered tools, to improve ROI;

• Build a channel mix tailored to each market, expanding beyond email into channels such as SMS and WhatsApp where they can drive greater impact;

• Collaborate closely with the wider Marketing team, including Creative, Brand, SEO and PPC, as well as Product, Data and other cross-functional stakeholders.

WHAT MAKES YOU A GREAT FIT

• Proven experience in CRM, lifecycle or retention marketing within a rapidly growing DTC, marketplace, e-commerce, gaming or other high-volume digital business;

• Hands-on experience with modern lifecycle or CRM platforms, including building and managing flows yourself rather than handing them off;

• Strong command of segmentation, automation, A/B testing and lifecycle measurement, with a clear approach to proving incremental business impact;

• Strong understanding of retention and LTV metrics, discount economics and related business trade-offs;

• Solid knowledge of deliverability, list health and data compliance, including GDPR and equivalent privacy regulations;

• Strong written communication and creative judgement - you understand email best practices and can effectively brief and collaborate with an in-house creative team;

• Comfortable working in a fast-moving, entrepreneurial environment where priorities evolve and decisions are made quickly;

• Fluency in Lithuanian and English.

NICE TO HAVE

• Experience building or scaling a CRM function, lifecycle program or retention strategy from an early stage;

• Experience working across multiple languages and adapting CRM channels or strategies to different customer behaviours;

• Experience in people management.

PERKS & BENEFITS

• Growth opportunities: Access to an internal library, latest tools and technologies, professional conferences, and mentorship to level up your skills, opportunities for internal career growth;

• Health & wellbeing: Private health insurance after the probation period, additional sick days (no doctor’s note needed), and the option to join free volleyball games at Delfi Arena with colleagues;

• Office perks: Free parking, a fully stocked kitchen, Friday bun breakfasts, and a gaming room (table football, driving simulator, PS5, Xbox One); we’re pet-friendly and love team activities from game nights to sports events;

• Additional time off: Extra vacation days added annually (+1 day per year), with a cap of up to 10 additional days;

• Equity opportunities: Top-performing employees have the opportunity to be included in the generous company’s stock options program;

• Extra perks: Monthly top-ups for your Eldorado.gg account after probation, gifts for important life events, partner discounts, and referral bonuses;

• Hybrid work model: Built around an office-first mindset - 4 days in-office (Simbiocity, Vilnius) and 1 day remote.

GROSS SALARY

The salary range for this position is €4 500 - €6 000 gross per month, depending on your experience.

WHAT TO EXPECT NEXT

Shortlisted candidates will be contacted by our Talent Acquisition team and invited to complete the following stages: HR interview, test task, and hiring manager interview.