Business Analyst A2
Location
In office (Ahmedabad)
Seniority
Middle · 3+ years exp
Visa
Sponsors visas in United States, Ireland; no register of this country names it
Removed from the employer's board on Nov 8, 2026. First seen by Alion on Nov 3, 2026. EXL scores B on the Alion truth index.
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EXL, legally ExlService Holdings, is a data analytics, AI and digital operations company headquartered in New York that runs outsourced business processes and builds data and AI solutions for insurers, healthcare organisations, banks, media and retail companies. Founded in 1999 and listed on Nasdaq, it has more than 60,000 employees across six continents, with large delivery centers in Noida, Gurgaon, Pune, Bengaluru and Chennai and a newer AI hub in Dublin. It hires data scientists and data engineers, GenAI and MLOps engineers, analytics managers, solution consultants and client partners, plus talent acquisition, finance and medical coding staff.
Key Responsibilities
Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Key Responsibilities
Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Required Skills & Qualifications
- Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
- Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
- Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
- At least 1 year of experience in building dashboards using Tableau or Power BI.
- Strong analytical thinking, problem-solving, and data storytelling skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the banking or financial services sector is a strong plus.
Certifications in SAS or Tableau are advantageous.
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