AEO Marketing Specialist

• AEO
• AI and search
• Content strategy
• SEO and organic growth
• The future of online discovery

Because the future of search isn’t just about being found.

It’s about being the answer.

Expect opportunities that may include:

• Developing and executing Answer Engine Optimisation (AEO) strategies
• Optimising content for AI-powered search platforms, voice search, and answer engines
• Conducting keyword, entity, audience, and search intent research
• Creating and refining content structures that improve answer visibility and discoverability
• Implementing schema markup, structured data, and knowledge graph optimisation techniques
• Auditing content and identifying opportunities to increase search presence and authority
• Monitoring content performance, visibility, and engagement metrics
• Collaborating with SEO, content, digital marketing, and product teams
• Providing insights and recommendations based on search trends and user behaviour
• Staying ahead of developments in AI search, generative AI, and emerging search technologies

Education:

• Diploma or Degree in Marketing, Digital Marketing, Communications, Business, Journalism, or a related field

Experience:

• Minimum 3-5+ years of experience in SEO, Content Strategy, Digital Marketing, AEO, GEO (Generative Engine Optimisation), or a related field
• Proven experience developing content strategies that improve online visibility and organic performance
• Experience with technical SEO, content optimisation, and search performance analysis
• Exposure to AI-powered search, conversational search, or emerging discovery platforms will be advantageous

Skills:

• Strong understanding of SEO, Answer Engine Optimisation (AEO), and search intent principles
• Knowledge of AI-powered search platforms, generative AI, voice search, and evolving search ecosystems
• Experience with content optimisation, entity-based SEO, structured data, and schema markup
• Proficiency in tools such as Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, and AI content platforms
• Strong analytical skills with the ability to interpret search and content performance data
• Experience developing content strategies that align with user intent and AI-driven discovery
• Excellent communication, stakeholder management, and collaboration skills
• Curiosity, adaptability, and a passion for emerging digital technologies
• SEO, Analytics, AI, or Digital Marketing certifications will be advantageous

Apply now!

For more exciting Digital Marketing vacancies, please visit: https://www.communicate.co.za/

I also specialise in recruiting in the following: Digital Marketing, Performance Marketing, Paid Media, PPC Specialists, Google Ads Specialists, Social Media Advertising, Growth Marketing, Digital Campaign Management, Marketing Analytics, Programmatic Advertising, E-commerce Marketing, Demand Generation

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