Paid Media / PPC Specialist

About Our Talent Network:

We partner with a wide range of businesses, from innovative start-ups to established brands, that are investing heavily in digital growth. As part of our ongoing talent search, we're building relationships with skilled paid media professionals for both existing and future opportunities.

By joining our network, you'll gain exposure to opportunities where your expertise in paid advertising, campaign strategy, and performance optimisation can directly contribute to business success.

Skills & Experience:

• Planning, executing, and refining paid media campaigns across multiple digital channels
• Managing campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube, and Display Networks
• Conducting keyword research and audience analysis to improve targeting effectiveness
• Developing bidding strategies and budget allocation plans to maximise return on investment
• Monitoring key metrics and identifying ways to enhance campaign performance
• Managing Search, Display, Shopping, Performance Max, Remarketing, and other paid media campaigns
• Implementing conversion tracking and ensuring accurate campaign measurement
• Analysing advertising data to uncover trends, opportunities, and areas for improvement
• Creating performance reports and presenting actionable insights to stakeholders
• Collaborating with Digital Marketing, Content, CRM, eCommerce, and Creative teams to achieve campaign objectives
• Excellent reporting skills with the ability to translate campaign data into clear recommendations for stakeholders
• Experience working with eCommerce, lead generation, or B2B PPC campaigns is advantageous
• Pay-Per-Click (PPC) campaign management and optimisation
• Google Ads and Microsoft Advertising platforms
• Audience targeting, campaign structure development, and budget management
• Conversion tracking, Google Tag Manager, and Google Analytics 4 (GA4)
• Performance analysis using metrics such as CTR, CPC, CPA, ROAS, ROI, Quality Score, and Conversion Rate
• Testing and optimisation methodologies that improve campaign efficiency
• Data-driven decision-making and strategic campaign planning
• eCommerce, lead generation, or B2B paid advertising environments

Qualification:

• Diploma or Degree in Digital Marketing, Marketing, Commerce, Business, or a related field
• Google Ads, Meta, LinkedIn, or other paid media certifications highly advantageous
• Google Analytics certifications beneficial

Apply now!

For more exciting IT Digital vacancies, please visit: www.communicate.co.za

I also specialise in recruiting in the following: SEO, Social Media, Content Marketing, RM & Email Marketing, Analytics & CRO, eCommerce, UX/UI, Graphic Design, Performance Marketing, Marketing Automation, General Digital Marketing.

If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.