Creative Strategist for a 8-figure D2C Suplement Brand

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist for an 8-Figure D2C Supplement Brand based in Mexico.

This role offers the opportunity to shape the creative strategy behind a high-growth direct-to-consumer supplement brand.

You will drive paid advertising performance by developing compelling concepts, messaging, hooks, and scripts designed to convert.

Working closely with creative, media buying, and leadership teams, you will operate within a fast-paced test-and-learn environment.

Your decisions will be grounded in campaign data, customer insights, consumer psychology, competitive research, and emerging creative trends.

You will have meaningful influence over creative strategy rather than simply executing predefined briefs.

The role is ideal for a performance-minded creative who enjoys rapid experimentation, iteration, and scaling winning ideas.

Accountabilities

• Research competitor advertising, creative trends, viral content, and platform best practices to identify opportunities for new concepts and angles.
• Develop multiple creative concepts and advertising angles each week using performance data, customer insights, market trends, and consumer psychology.
• Create compelling hooks, messaging, and scripts across formats including UGC, VSLs, static advertisements, and short-form video.
• Review feedback and campaign performance metrics from media buyers and translate insights into actionable creative iterations.
• Collaborate closely with the CEO, Senior Creative Strategist, media buyers, designers, and video producers to develop and refine advertising concepts.
• Provide clear creative direction and constructive feedback to production teams to ensure concepts are executed effectively.
• Participate in weekly creative testing cycles focused on generating hypotheses, testing new ideas, learning from results, and scaling successful concepts.
• Continuously optimize creative strategy based on advertising performance and changing audience behaviors.

Requirements

• Proven experience developing performance-focused creative for DTC eCommerce brands, preferably in high-growth or subscription-based environments.
• Strong understanding of direct-response marketing and the ability to develop hooks, angles, messaging, and concepts that drive conversions.
• Solid knowledge of consumer psychology and the ability to translate customer motivations and pain points into compelling advertising.
• Experience conceptualizing and scripting multiple ad formats, including UGC, VSLs, static ads, and short-form video.
• Ability to interpret advertising performance metrics and use quantitative and qualitative feedback to guide creative decisions.
• Strong research skills, with the ability to identify relevant competitor strategies, emerging trends, and opportunities across Meta and Instagram.
• Ability to generate high-quality concepts quickly and continuously iterate based on data and campaign results.
• Clear, proactive communication skills and the ability to thrive within collaborative, fast-paced feedback loops.
• Highly adaptable, performance-oriented, and comfortable taking ownership of creative strategy and outcomes.

Benefits

• Fully remote position.
• Full-time, long-term contractor opportunity.
• Monthly compensation of $6,000-$7,000 USD.
• Significant influence over creative strategy, processes, and testing rather than an execution-only role.
• Direct collaboration with senior creative and leadership stakeholders.
• Opportunity to work with a high-growth, 8-figure DTC eCommerce business.
• Small, high-performing team with room for professional growth and increased responsibility.
• Fast-paced environment focused on experimentation, learning, and scaling successful ideas.