Digital Marketer (Male)

Universe Group Limited - We are a real estate company with a media offshoot, We handle sales of properties, land and estates, we run a property brokerage system, we also handle property shoot which includes editing and compiling both camera and drone shots.

We are recruiting to fill the position below:

Job Title: Digital Marketer (Male)

Location: Abuja (FCT)
Department: Marketing & Communications
Reports To: Managing Director / Marketing Manager

Job Summary

• The ideal candidate must have practical experience managing digital campaigns, social media platforms, online advertising, and digital analytics.
• The Digital Marketer will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, drive sales, and improve the company's online presence.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Ensure all digital content aligns with the company's brand identity and communication standards.
• Plan, create, and execute engaging digital marketing campaigns.
• Recommend improvements based on campaign data and customer behaviour.
• Use analytics tools to measure campaign effectiveness and prepare performance reports.
• Develop strategies to increase followers, engagement, website traffic, and customer conversion.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Implement SEO strategies to improve online visibility and search engine rankings.
• Identify digital trends, emerging platforms, and innovative marketing opportunities.
• Develop content calendars and ensure consistent online brand communication.
• Manage email marketing campaigns and customer communication where applicable.
• Monitor website traffic, social media engagement, and campaign performance.
• Monitor advertising budgets and optimise campaigns for better performance and return on investment.
• Manage online customer engagement and respond to enquiries professionally.
• Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Work closely with graphic designers, content creators, photographers, and video editors.
• Conduct market research and competitor analysis to identify digital marketing opportunities.
• Generate quality leads through digital marketing campaigns.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Consistency and quality of published content.
• Sales and conversions from digital campaigns.
• Cost per lead and customer acquisition cost.
• Advertising campaign performance and ROI.
• Growth in social media reach and engagement.
• Website traffic and online visibility.
• Monthly digital marketing performance reports.

Required Qualifications and Skills

• Ability to work independently and deliver measurable results.
• Bachelor's degree or relevant certification in Digital Marketing, Marketing, Communications, or related fields.
• Knowledge of Canva, basic graphic design, and content creation tools.
• 3–5 years of proven digital marketing experience.
• Understanding of branding, customer acquisition, and online sales strategies.
• Practical knowledge of Meta Business Suite and Meta Ads Manager.
• Experience with SEO, email marketing, and lead generation.
• Excellent content planning and social media management skills.
• Strong knowledge of Google Ads and Google Analytics.
• Strong analytical and reporting skills.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the email.