Product Manager, Growth

Company Overview:

Everyone builds up knowledge and experience that could help someone else, but very little of it ever leaves their head. When they're busy, asleep or just not in the room, the people who need it are left waiting.

TwinCafe, by Viven, gives everyone a digital twin to close that gap. A twin carries a person's expertise and way of speaking, so it can talk with others for them, even about questions they've never been asked before. It draws only on what its owner has taught it, and when a question falls outside that, it hands the conversation back to them.

Educators, lawyers, coaches, recruiters, job seekers and creators use twins to stay reachable for students, clients and audiences, on the web, on mobile and on their own sites. Owners decide what their twin knows and can change it whenever they like.

Most AI products help people get more done. We're building one that helps people share who they are.

Role Overview

We're hiring a Growth Product Manager to make TwinCafe part of how people share what they know, every day. You'll own consumer growth end to end: how people discover twins, what their first conversation feels like, what keeps them engaged and the loops that make them want to share.

This is a 0-to-1 role: you'll work closely with design and engineering to shape a new kind of consumer product, and you'll have real ownership over what we build and ship. We're looking for product managers with sharp consumer instincts who run fast experiments, trust data over opinion and care about why people come back.

What You'll Work On

At TwinCafe, we're building digital twins that can deeply understand people, faithfully represent how they think, and create entirely new ways for humans to interact with AI and each other.

• Growth Strategy: Own the consumer growth roadmap, from spotting the biggest opportunities to deciding where we place our bets. Build the experiments, metrics and user research that show what's working and what to try next.
• Activation and Engagement: Shape the end-to-end experience for twin owners and the people who talk with their twins, so TwinCafe becomes a natural part of how they work and connect.
• Virality and Distribution: Turn every twin and every conversation into a way for new people to discover TwinCafe, across web, mobile and the sites where twins live.

Must-Haves

• Consumer Growth Track Record: You've owned growth for a consumer product and can point to activation, retention or referral metrics you moved, and how.
• Experimentation Rigor: You design A/B tests, set up funnels and cohorts, and read results honestly.
• Product Taste and AI Fluency: You use AI tools daily and understand what makes AI products different to build and grow. You know how people adopt something new, and you can make an open-ended product feel intuitive from the first interaction.
• Bias to Ship: You write clear specs, work closely with engineers and designers, and get experiments live in days, not quarters.

Nice-to-Haves

• Network Effects: You've helped grow a product through sharing, community or user-generated content.
• Professional and Creator Audiences: You understand how professionals and creators discover and adopt new tools.
• Lifecycle and Retention: You've worked on onboarding, messaging or programs that keep users engaged.
• Global Markets: You've built for users across different countries and cultures.
• Startup Experience: You've worked at an early-stage company and are comfortable with ambiguity.

We're not expecting you to check every box. If you've grown a consumer product, love figuring out why people come back and learn fast, we want to hear from you.

Equal Opportunity Employment:

TwinCafe is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants. We value diversity and are dedicated to fostering an inclusive environment for all employees, regardless of race, color, sex, gender identity or expression, age, religion, national origin, ancestry, citizenship, disability, military or veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law.

If you are passionate about AI and eager to make an impact, we would love to hear from you.

Apply today to join the TwinCafe team and help us build the future of AI.