Lusha
lusha.com
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Overview
Lusha is an Israeli business to business data company that supplies contact and company information to sales teams. Its browser extension and API enrich prospect records with verified emails, phone numbers and firmographics. The company serves a large base of small and mid sized sales organisations.
News
B2B data decay: what we measured against 148,000 records
Every B2B data vendor cites the same statistic: contact data decays at roughly 30% a year. We have cited it ourselves. It appears in dozens of vendor blogs, in sales enablement decks, in pitch material across the category. We went looking for the original
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Lusha Labs #03: The filter that hides the CRO
Lab #02 found that three companies which looked like coverage gaps weren't. A single department filter was hiding 72 senior contacts. That was three companies and one observation, so we ran it properly: twenty companies, five credits, one filter added at
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Lusha Labs #02: Why your search returned nothing
Lab #01 asked a simple question: can an AI agent find and contact a senior sales leader using public web research alone, versus using a verified data connector? The contactability answer was stark. We ran it again on a fresh set of ten companies to see wh
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Lusha Labs #01: Can ChatGPT find accurate B2B contacts? We tested it
Company and individual details from this experiment have been generalized and anonymized throughout this article. The finding is about data availability, not the specific people or companies involved. We asked ChatGPT to identify senior sales leaders at 1
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How AI agents pick your data tool, and where the credits actually go
You typed one sentence. Somewhere between that sentence and the answer, an agent chose which of your data connectors to call, decided how much data to pull, and spent credits doing it. You saw none of those three decisions. You saw a result. The short ver
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