Assistant Marketing and Communications Manager

Cathay Subsidiary Services consists of several independent departments that provides professional services to Cathay Pacific Airways Limited and its subsidiaries (the ‘Company’), including but not limited to Cathay Cargo Terminal, Cathay Dining, HAS by Cathay and Vogue Laundry.

Key Responsibilities

• Support the Marketing and Communications team in developing and executing marketing and communication plans for the subsidiaries.
• Content Marketing:Assist in creating and managing content for various mediums, including press releases, website copy, social media posts, newsletters, and e-DM.
• Assist in the preparation of marketing materials such as promotional leaflets, poster ads, etc., to effectively promote the products and services.
• Event and Exhibition management: Plan, coordinate, and execute company events, exhibitions, dinners and plant tours to showcase our brand and products/services. Ensure seamless coordination and successful execution of these activities.
• Media Interaction: Facilitate interviews with media representatives, prepare press releases, speeches, and factsheets. Build and maintain strong relationships with key media personnel to elevate the Cathay Cargo Terminal media presence.
• Social Listening: Monitor and analyse conversations and trends across online/offline platforms and forums related to our brand, industry, and competitors. Extract valuable insights to inform our communication strategies and identify potential areas for improvement.
• Print Collateral Development: Oversee the creation of print-related materials, including promotional gifts, supplements, and other marketing collateral. Ensure all materials align with the brand’s image and messaging.
• Media and KOL Networks: Cultivate and expand networks with media outlets and Key Opinion Leaders (KOLs) to increase the company's visibility and credibility. Collaborate with influencers and thought leaders to amplify our brand message.
• Communication Strategy Expertise: Apply expertise in the media industry and previous experience to enhance our communication strategies. Stay updated on industry trends and implement best practices in marketing and communications.
• Perform ad hoc duties or projects as assigned by the manager.

Requirements

• Degree holder in Business Administration, Marketing, Communications, Public Relations, Journalism or other related disciplines.
• Minimum of 5 years of related experience, with at least 2 years in supervisory roles.
• Strong marketing sense and commercial acumen.
• Candidates with experience in aviation, cargo terminal, ground handling have a definite advantage.
• Creative mindset with the ability to think strategically and contribute to the effective execution of communications campaigns.
• Attention to detail and commitment to produce high-quality work.
• Ability to work collaboratively in a cross-functional team environment.
• Passion for innovation, and an ability to generate ideas, analyse, strategize and put them into action.
• Existing connections with media / KOL networks is a plus.
• Self-motivated, detail-minded, result-oriented and well organized personality.
• Able to work under tight timelines and pressure.
• Excellent command of written and spoken English, Cantonese and Mandarin.
• Proficiency in MS Word, Excel, PowerPoint, Photoshop.

We offer a competitive remuneration package and a full range of benefits. To all interested applicants, please click 'Apply Now' below and submit your application.

Personal & Application Information

The personal data collected in this application form will be used by Cathay Subsidiary Services to support recruitment and employment related operations in the subsidiaries of Cathay Pacific Airways Limited, including but not limited to Cathay Dining, Cathay Cargo Terminal, HAS by Cathay and Vogue Laundry (“Company”, “we” or “us”). Applicants not being invited for an interview within eight weeks may be considered their applications unsuccessful. We may retain the personal data of unsuccessful applicants for future recruitment purposes for two years.

Application Deadline: 9 November 2026

Requisition ID: 1036