Marketing Manager (Residential)
A leading organisation within the residential property sector is seeking an experienced Marketing Manager to develop and execute strategic marketing initiatives that generate qualified leads, strengthen brand awareness and support sales targets across multiple residential developments.
The successful candidate will combine strong marketing expertise with excellent relationship-building skills and a solid understanding of residential property markets. A key focus of the role will be engaging with estate agents to gather market intelligence, identify target buyer segments, understand market trends and align marketing campaigns with sales opportunities.
Key Responsibilities
Marketing Strategy & Campaign Management
Develop and implement marketing strategies for residential developments.
Plan and manage new development launch campaigns.
Coordinate digital, social media, print, outdoor and event marketing activities.
Monitor campaign performance and optimise initiatives to improve lead generation and conversion.
Manage marketing budgets and marketing expenditure.
Develop brochures, advertisements, presentations and promotional content.
Maintain consistent branding across all developments and marketing channels.
Digital Marketing
Create and manage digital marketing content and creative assets, including advertisements, social media posts, reels, brochures and promotional materials.
Plan, manage and optimise campaigns across Google Ads, Meta and other digital platforms.
Oversee website content and performance to maximise lead generation and campaign effectiveness.
Ensure all digital content aligns with brand guidelines and campaign objectives.
Sales Agent Engagement & Market Intelligence
Build and maintain strong relationships with estate agents, agencies and sales partners.
Conduct regular meetings with sales agents to gather market intelligence.
Gain insights into buyer demographics, geographic target areas, affordability ranges, market trends, competitor activity and customer preferences.
Translate agent feedback and market insights into targeted marketing initiatives.
Ensure campaigns are focused on the most promising customer segments and geographic areas.
Provide agents with relevant marketing materials and campaign information.
Assist with agent training and project launch presentations.
Lead Generation & Reporting
Manage lead generation campaigns across multiple channels.
Monitor lead quality, lead sources and conversion rates.
Work closely with sales agents to track sales funnel performance.
Prepare regular reports covering campaign performance, lead generation, cost per lead, sales conversion trends and market intelligence.
Analyse results and recommend improvements to marketing effectiveness and sales outcomes.
Requirements
Relevant qualification in Marketing, Communications, Business or a related field.
Proven experience in a marketing management role, preferably within residential property or a related industry.
Strong digital marketing experience, including Google Ads, Meta and social media platforms.
Demonstrated experience in campaign management, lead generation and performance reporting.
Excellent relationship-building and communication skills, with experience engaging estate agents or sales teams.
Strong understanding of residential property markets, buyer behaviour and market trends.
Creative content development and strong brand management capabilities.
Strong analytical, organisational and project management skills.
Ability to manage multiple developments, campaigns and deadlines simultaneously.
Commercially driven with a strong focus on lead generation, sales support and measurable results.
Please note that only shortlisted candidates will be contacted. Should you not receive a response within 14 days, kindly consider your application unsuccessful.
Your CV will be retained on our database for future opportunities that may match your profile. Candidates are also welcome to submit their CVs directly to [email protected] or register on our website at https://www.profilepersonnel.co.za/vacancies/ for consideration for future roles.