Digital Marketing Specialist

Requirements: Must-have: 2+ years of experience in content, digital marketing, or social media roles. Strong writing and editing skills for blogs, SEO copy, and social media content. Experience with: Trello, Slack, Google Workspace, LinkedIn, Meta Business Suite, Notion, HubSpot Working knowledge or comfort with AI tools (e.g. ChatGPT) Nice-to-have: Previous experience in an agency environment. Understanding of SEO principles and keyword optimisation. Familiarity with Google Ads, Canva, WordPress, MailChimp, SEMRush, Ahrefs Understanding of content analytics (GA4, Meta Insights, LinkedIn Analytics). Key Attributes Highly organised and detail-oriented. Excellent written English - tone-aware and adaptable across industries. Creative and Positive Proactive, curious, and comfortable experimenting with AI to enhance productivity. Responsible with AI outputs - understands that all AI-generated work must be reviewed, edited, and fact-checked. Collaborative, reliable, and deadline-driven. Core responsibilities: Content Research and write high-quality blog posts and SEO-optimised content using a combination of research, creativity, and AI-assisted tools. Create and manage Digital PR content to earn backlinks and increase domain authority. Use SEMRush and Ahrefs to support keyword strategy and content optimisation. Collaborate with the SEO team on content calendars, topic ideation, and competitive research. Social Media Develop and schedule organic social media posts (LinkedIn, Meta, etc.) in line with client tone and goals. Use AI tools where appropriate to brainstorm ideas or improve clarity and flow - always ensuring a natural, human voice. Monitor engagement and assist in compiling monthly performance insights. Paid Media Content Write and refine ad copy for Meta Ads and Google Ads campaigns. Support the creative testing process (A/B ad variations, headlines, CTAs). Ensure ad content is aligned with campaign strategy and brand positioning. General Marketing Support Update and manage client assets in Trello, Slack, and Google Workspace. Design simple visual assets in Canva (social tiles, banners, thumbnails). Coordinate approvals, ensure deadlines are met, and maintain organised task boards. Work collaboratively with the team to continuously improve processes and content efficiency through responsible AI use.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!