Product Marketing Manager

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: - ( - )

Experience: 1+ yrs

Location: Pune

As a Product Marketing Manager, you will lead the development and execution of innovative marketing strategies that elevate our drone, robotics, and electronics product lines. You will collaborate with cross-functional teams-including engineering, sales, and product management-to translate technical features into compelling market narratives and go-to-market plans. Your insights will shape product positioning, pricing, and messaging that resonate with both technical and non-technical stakeholders, driving adoption and revenue growth in a competitive landscape. You will also be responsible for creating enablement tools and training programs that empower the sales force to effectively engage prospects and close deals. This role requires a blend of creative storytelling and data-driven analysis, ensuring that our products deliver tangible value to users and maintain a leading edge in the industry.

Requirements

• Own the end-to-end product marketing lifecycle for drones, robotics, and electronics offerings
• Conduct market research, competitive analysis, and customer segmentation to inform strategy
• Develop positioning, messaging, and value propositions aligned with market needs and technical capabilities
• Create sales enablement collateral, including pitch decks, case studies, and product demos
• Partner with product management to define and prioritize feature roadmaps and release plans
• Lead the creation of launch playbooks and go-to-market plans that drive product adoption
• Collaborate with digital marketing to optimize online presence, content, and lead generation
• Analyze sales and marketing metrics to measure success and refine tactics
• Represent the product portfolio in industry events, webinars, and client meetings
• Mentor and train sales teams on product nuances and competitive differentiators
• 1+ years of experience in product marketing within the tech or electronics sector
• Strong understanding of drone, robotics, or embedded electronics technology
• Proven ability to translate complex technical concepts into clear, persuasive narratives
• Experience developing sales enablement assets that increase win rates
• Familiarity with market research tools and data analytics platforms
• Excellent communication, presentation, and stakeholder management skills
• Ability to work collaboratively across product, engineering, sales, and marketing teams
• Strong project management skills with a track record of delivering on timelines
• Passion for emerging technology trends and a customer-centric mindset
• Proven adaptability and resilience in a fast-moving, innovative environment