Marketing Web Specialist

Expect opportunities that may include:

• Managing and optimising websites to improve performance, engagement, and conversions
• Implementing website updates, landing pages, and campaign-related digital assets
• Monitoring website analytics and user behaviour to identify optimisation opportunities
• Improving website UX, navigation, accessibility, and conversion pathways
• Supporting SEO implementation and technical website best practices
• Managing content updates through CMS platforms
• Collaborating with marketing, content, design, and development teams
• Conducting website audits and recommending performance improvements
• Implementing tracking, tagging, and conversion measurement requirements
• Staying up to date with web, marketing, and digital experience trends

Education:

• Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or a related field

Experience:

• Minimum 3-5+ years of experience in Website Management, Digital Marketing, Marketing Operations, or a related field
• Proven experience managing and optimising websites to support marketing and business objectives
• Experience working with CMS platforms, website analytics, and conversion optimisation initiatives
• Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous

Skills:

• Strong understanding of website management, digital marketing, and customer experience principles
• Proficiency with CMS platforms such as WordPress, Webflow, Drupal, Shopify, or similar platforms
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and website reporting tools
• Knowledge of SEO, UX/UI best practices, conversion rate optimisation (CRO), and website accessibility standards
• Understanding of HTML, CSS, and website development concepts
• Experience implementing tracking, tagging, and performance measurement frameworks
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication, stakeholder management, and project coordination abilities
• Relevant certifications in Google Analytics, Digital Marketing, UX, Web Management, or related disciplines will be advantageous

Register your interest today!

For more exciting Digital Marketing vacancies, please visit: https://www.communicate.co.za/

I also specialise in recruiting in the following: Digital Marketing, Performance Marketing, Paid Media, PPC Specialists, Google Ads Specialists, Social Media Advertising, Growth Marketing, Digital Campaign Management, Marketing Analytics, Programmatic Advertising, E-commerce Marketing, Demand Generation

If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles and positions.