Specialist – CRM Strategy & Communication

Job summary.

Specialist - CRM Strategy & Communication translates CRM strategy

into data-driven customer campaigns by designing targeting and

eligibility logic, supporting end-to-end campaign

journeys, and applying performance analysis and A/B testing to improve sales

funnel outcomes.

The role partners with Sales, Product, Segment, and Data teams to

ensure CRM initiatives are commercially relevant, analytically sound, and

operationally executable.

Job description.

Campaign Strategy & Targeting

·Translate CRM strategy into clear targeting, eligibility,

and suppression logic.

·Partner with mid-level

stakeholders (Head of Sales Support, Product Managers, Segment Managers, etc.)

to refine targeting assumptions and ensure alignment with business priorities

and customer strategy.

·Ensure logic is scalable and executable across channels.

Customer Analytics & Segmentation

·Analyze customer data to prioritize high-value segments

and personas.

·Interpret behavior, lifecycle, engagement, and offer

relevance.

·Work with Data teams to operationalize targeting logic.

Pre- Campaign Planning

·Build concise pre-campaign briefs

(targeting, forecast, offer fit, metrics)

·Support campaign journey and channel / channel-split design.

Experimentation (A/B Testing)

·Design and analyze A/B tests across targeting, offer,

message, or channel.

·Define hypotheses, success metrics, and evaluation

approach.

·Scale winning learnings into future campaigns.

Performance Analysis & Insights

·Deliver initial post-campaign

performance analysis across engagement and funnel metrics.

·Assess performance by segment, channel, and offer.

·Document insights in CRM playbooks / repositories.

Sales & Stakeholder Alignment

·Align campaign objectives and lead quality with sales

execution reality.

·Present insights clearly to working-level

stakeholders.

Qualifications.

·Bachelor’s or master’s in marketing, Economics, Data

Analytics, or Business Administration

·CRM, customer analytics, or experimentation certification

preferred.

·2-3 years in CRM, campaign management, or data-driven marketing

·Experience in campaign planning, segmentation, and

offer-persona alignment.

·Hands-on experience with A/B testing.

·Experience working with Data teams on targeting logic implementation.

·Experience in data storytellingand presenting

insights to working-level stakeholder.

·Highly motivated to drive revenue outcomes and

consistently achieve performance targets.

Analytical & Data Skills (Hands- On)

·Strong business acumen and analytical foundation

·Hands-on experience with:

oExcel (Pivot, advanced analysis)

oSQL (data extraction, segmentation validation, performance

analysis - preferred)

oPowerPoint, Power BI / Tableau (preferred)

oPython / R / SAS / SPSS (at least one)

Key Performance Indicators (KPIs)

Financial (70%)

·Sales volume from targeted eco-segments

·Engagement lift from optimized targeting (CTR, response

rate)

Non- Financial (30%)

·Stakeholder NPS alignment score

·Customer NPS alignment score

·Number of strategic insight presentations delivered.

Ideal Candidate Profile

·Analytical executor who enjoys translating data into real,

actionable CRM campaigns

·Strong communicator with the ability to influence

stakeholders through clear, insight-led narratives.

·Detail-oriented, curious about customer

behavior, and disciplined in performance analysis.

·Comfortable operating in a test-and-learn

environment, using A/B testing to improve outcomes.

·Collaborative team player with growing confidence in

stakeholder engagement

·Self-motivated, outcome-oriented, and

eager to continuously improve CRM effectiveness through data and learning.